What is the difference between white label and private label?

White label usually means an existing, ready-made product packed under your brand. Private label often involves a custom recipe developed for you. We offer both, depending on how bespoke you need the product to be.

Which packaging formats do you offer?

We offer flow wrap (single units and multipacks), cartoning for branded retail boxes, on-pack labelling, and doypack stand-up pouches. We help you choose the format that fits your product and sales channel.

Do you handle the label compliance?

We supply the technical data required for a compliant label and lay out mandatory information correctly. As the brand owner you remain the food business operator responsible for the final label under Regulation 1169/2011.

White Label Cookies & Retail Packaging

For brands and retailers that want a proven product packed under their own label, we offer white label cookies and snacks with retail-ready packaging: flow wrap, cartoning, and labelling.

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Maros Zelenak

Founder & Managing Director

See what we make

What's included

Proven products, your brand

Start from an established recipe and bring it to market faster under your own label and design.

Flow wrap, cartoning, labelling

Single-serve flow wrap, branded cartons, and on-pack labelling, plus doypack options to suit your channel.

Artwork to shelf

We support your artwork onto compliant packs, with the mandatory information laid out correctly for EU retail.

Retail-ready output

Products arrive packed and labelled, ready for distribution and the shelf.

Packaging

Retail-ready packing on our lines: flow wrap, cartoning, and labelling under your brand.

Flat-packed AHA Cookies branded retail cartons ready for packing — Cartoning

Branded retail cartons and secondary packaging for shelf-ready presentation.

HERMA labelling machine applying AHA Cookies Pumpkin Spice labels — Labelling

On-pack labelling with compliant ingredient, nutrition, and barcode data for EU retail.

Frequently asked questions

What is the difference between white label and private label?: White label usually means an existing, ready-made product packed under your brand. Private label often involves a custom recipe developed for you. We offer both, depending on how bespoke you need the product to be.
Which packaging formats do you offer?: We offer flow wrap (single units and multipacks), cartoning for branded retail boxes, on-pack labelling, and doypack stand-up pouches. We help you choose the format that fits your product and sales channel.
Do you handle the label compliance?: We supply the technical data required for a compliant label and lay out mandatory information correctly. As the brand owner you remain the food business operator responsible for the final label under Regulation 1169/2011.

Ready to talk about your project?

Send us your concept, target volumes, and timeline. We'll come back with feasibility and next steps.

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